Hotel investments are increasingly taking over the front page. They are leading indicators of the current economic storm...special servicers, foreclosure, bankruptcy, REO. But not all hotel problems are created equal.
Before you do anything you need to know how the hotel asset performs against its market peers and national norms, and what it will take to make it work better. You need quick, disciplined answers from objective hotel experts who are not part of the current problem. You need HOTEL KNOWLEDGE. Quorum can provide you with one of the two following evaluations of your hotel.
HOTEL REPORT CARD – 4 to 5 Business Days – No Travel Expenses
The key mission here is getting a true picture of the current market performance of the hotel asset. Where does it fit? What problems can be fixed? Using our Quorum database and client data our senior hotel experts and CPA’s will measure the current economic performance of the hotel asset against local and national benchmarks; analyze its market share performance; evaluate brand effectiveness; and, comment on such items as cost control leadership, forecasts, potential brand alternatives, market share, and brand effectiveness.
FULL HOTEL ANALYSIS – 1 TO 2 WEEKS + TRAVEL TO PROPERTY
Appraisers and other traditional valuation techniques often do not provide an accurate determination of performance potential. Quorum can. A work team directed by a Senior Principal will travel to the property to meet with local representatives and be briefed on their operating results and strategies. We will inspect the asset and all of its direct competitors and if possible, interview local tourism officials. Our report will include specific recommendations regarding brand(s), potential capex, management and overall positioning, as well our opinion of potential future performance.