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As an independent hotel operator, Quorum will first develop a solution custom tailored to ownership’s objectives and the current market. The next step is to then select the best brand available. Quorum arrives at its strategic positioning solutions by conducting an in-depth analysis of the asset's physical and operational attributes. This includes:
- Competitive status of the asset - physical, brand and people.
- Conduct supply and demand analysis of primary and secondary competitors.
- Establish primary and secondary business segments and evaluate the performance of existing global distribution systems.
- Compare historical financial performance against industry standards; evaluate accounting, payroll, inventory and financial controls.
- Review of hospitality standards, staffing, organizational structure, training and compensation programs, labor / employee relations and employee profiles.
- Analysis of PMS, life safety & security systems; determine physical upgrades required in relation to market positioning and valuation of ADA compliance.
As an independent operator, Quorum takes care of the ‘heavy lifting’ to ensure the results achieved meet or exceed the agreed investment strategy.